Protect your Business Reputation Online: Here’s How
The company’s reputation is considered as its most valuable asset. You could lose customers and sales, if it’s tarnished. This article displays how negative reviews are not always what they look like and what you can do about it. In life and in business, we stand or fall on the status of our reputation. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a damaging review against a business can be published to the entire world in a matter of minutes, never has this been more true than in this modern technological world of internet review sites and mobile digital technology.
Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Also, if a customer encounters a bad business review about your business, the likelihood is that they will simply move on to the next business down the search list rather than look for a more positive review about you, given the amount of competition every business has out there.
As we know, it is perfectly normal to feel angry or upset about bad comments that others say about your business, but you need to control yourself and should not lash out at all cost. The unfortunate truth about publishing something into cyberspace is that it is very difficult to remove it completely once it was already been published and this was verified by some businesses. If you did some error, you should not be afraid to admit it and take public actions to make it right. Owning up and showing that you are committed to getting it right is what people respects. This fact may be able to put more confidence your business motives and ethics.
Often, we take these bad comments as an attack on us personally. Because of the fact that you represent your business, the way you react to negative comments is taken seriously and you can be put under a public examination. It is much better to write out a draft first, then leave it for a hours until you can review it in a more composed frame of mind, and soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.
Source: this company